60
softball sunglasses
Worth a lookShows a sweet-spot price point ($25.71 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.71avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Great$8.44–$111.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great396avg incumbent reviews — the moat a new listing must climb
Growth
Great+67.5%90-day search growth — must beat 0% to launch
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$74K$74K/yr · 158K searches