40
sock shoes
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Price range
Good$6.05–$36.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.17avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$251K$251K/yr · 1.3M searches
Review moat
Okay3,843.19avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals High Returns