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soccer shirts for boys
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$21.34avg listing price — sweet spot $15–$100
Price range
Great$5.54–$97.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good527.49avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.6%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 361K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand