40
snow white wig
Skip itHigh returns (16.7%) — this niche doesn't clear our bar today.
Avg price
Great$18.06avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good572.74avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$8.71–$21.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Market size
Bad$29K$29K/yr · 39K searches
Returns
Bad16.7%return rate — above 5% kills the launch gate
Signals High Returns