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snow white ears
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Review moat
Great168.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.48avg listing price — sweet spot $15–$100
Price range
Okay$6.46–$19.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$46K$46K/yr · 123K searches
Signals High Returns