47
smiley face hat
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.15avg listing price — sweet spot $15–$100
Price range
Great$9.44–$36.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good824.97avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 55K searches