51
small locks with keys
Worth a lookShows low returns (1.9%), but pricing outside the sweet spot ($8.18 avg) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.63–$21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$163K$163K/yr · 271K searches
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,312.87avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.18avg listing price — sweet spot $15–$100