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sloth costume

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A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 42Conversion 14Competition 67Returns 15Price range 79Avg price 95Brand share 65Review moat 46Quality gap 43

Avg price

Incredible$26.64

avg listing price — sweet spot $15–$100

Price range

Great$7.69–$43.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,934.29

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Returns

Bad7.9%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 66K searches

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