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skunk costume

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A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 19Conversion 4Competition 40Returns 25Price range 85Avg price 95Brand share 51Review moat 72Quality gap 62

Avg price

Incredible$27.19

avg listing price — sweet spot $15–$100

Price range

Great$3.47–$100.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good632.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.0%

return rate — above 5% kills the launch gate

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 65K searches

Search terms