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skull tights
Skip itSoft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.45avg listing price — sweet spot $15–$100
Price range
Okay$4.60–$20.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,988.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$19K$19K/yr · 61K searches
Growth
Bad-41.6%90-day search growth — must beat 0% to launch