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skinwalker costume

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A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 66Conversion 2Competition 38Returns 16Price range 93Avg price 95Brand share 32Review moat 63Quality gap 78

Avg price

Incredible$34.39

avg listing price — sweet spot $15–$100

Price range

Great$12.82–$95.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+44.9%

90-day search growth — must beat 0% to launch

Review moat

Good984

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$4K

$4K/yr · 69K searches

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