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skinny black tie
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,962.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$152K$152K/yr · 137K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$5.04–$18.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.67avg listing price — sweet spot $15–$100
Returns
Bad6.7%return rate — above 5% kills the launch gate
Competition
Bad84%top-5 click share — a locked-up shelf
Signals High Returns