53
skims shorts
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$21.29avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$4.90–$76.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,243.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 278K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate