45
ski socks
Skip itSoft demand (-94.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.24avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Price range
Good$6.56–$33.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$264K$264K/yr · 1.2M searches
Review moat
Okay3,065avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-94.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand