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ski jacket kids
Skip itSoft demand (-89.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$57.59avg listing price — sweet spot $15–$100
Review moat
Great302.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$29.67–$161.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 112K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-89.7%90-day search growth — must beat 0% to launch
Returns
Bad14.5%return rate — above 5% kills the launch gate