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ski clothing
Skip itSoft demand (-92.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Great$58.08avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,257.86avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.8%return rate — above 5% kills the launch gate
Price range
Bad$7.02–$799.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$21K$21K/yr · 362K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-92.3%90-day search growth — must beat 0% to launch