51
skateboard hat
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$21.21avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$9.02–$40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay2,960.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 295K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand