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simple halloween costumes
Skip itHigh returns (7.7%) — this niche doesn't clear our bar today.
Avg price
Great$18.36avg listing price — sweet spot $15–$100
Price range
Good$8.59–$30.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Review moat
Good1,061.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$74K$74K/yr · 326K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.7%return rate — above 5% kills the launch gate