36
silver tie
Skip itHigh returns (9.4%) — this niche doesn't clear our bar today.
Price range
Great$6.91–$39.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,025.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$84K$84K/yr · 133K searches
Returns
Bad9.4%return rate — above 5% kills the launch gate
Signals High Returns