50
silver sunglasses
Worth a lookShows a sweet-spot price point ($16.38 avg), but high returns (7.5%) keeps it on the watch list.
Avg price
Great$16.38avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+55.7%90-day search growth — must beat 0% to launch
Price range
Good$7.96–$133.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,765.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$114K$114K/yr · 297K searches
Returns
Bad7.5%return rate — above 5% kills the launch gate
Signals High Returns