52
silver masquerade mask
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but high returns (11.7%) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.67–$42.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Review moat
Good821.02avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 220K searches
Returns
Bad11.7%return rate — above 5% kills the launch gate
Signals High Returns