48
silver hat
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Price range
Great$6.82–$46.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,125.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 43K searches