53
silver chain
Worth a lookShows a $1.3M/yr market, but high returns (5.3%) keeps it on the watch list.
Market size
Great$1.3M$1.3M/yr · 4.1M searches
Competition
Great36%top-5 click share — an open shelf
Price range
Good$4.65–$44.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.38avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,000.45avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Signals High Returns