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silly goose university sweatshirt
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible75.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.95avg listing price — sweet spot $15–$100
Price range
Great$12.91–$32.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Market size
Bad$5K$5K/yr · 14K searches