50
silk button down shirts for women
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but high returns (15.9%) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$19.29avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$9.82–$49.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Okay1,714.01avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Market size
Bad$86K$86K/yr · 910K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad15.9%return rate — above 5% kills the launch gate
Signals High Returns