46
sigma gamma rho paraphernalia
Skip itSoft demand (-46.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible63.46avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$20.79avg listing price — sweet spot $15–$100
Price range
Great$5.93–$78.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 425K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.0%90-day search growth — must beat 0% to launch