Skip to content
48

sig sauer shirt

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 14Growth 29Conversion 13Competition 91Returns 42Price range 88Avg price 95Brand share 72Review moat 49Quality gap 38

Avg price

Incredible$23.29

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$12.30–$44.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,611.43

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Market size

Bad$54K

$54K/yr · 228K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Products