42
sideburns
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Review moat
Great327.69avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.69–$43.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 80K searches