33
sia wig
Skip itHigh returns (16.9%) — this niche doesn't clear our bar today.
Avg price
Great$21.35avg listing price — sweet spot $15–$100
Price range
Great$10.77–$35.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good968.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 14K searches
Returns
Bad16.9%return rate — above 5% kills the launch gate