45
shrek dragon costume
Skip itHigh returns (13.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.87avg listing price — sweet spot $15–$100
Review moat
Great275.2avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.35–$114.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$115K$115K/yr · 272K searches
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad13.0%return rate — above 5% kills the launch gate
Signals High Returns