50
short white wig
Worth a lookShows beatable incumbent ratings (4.1★), but high returns (9.2%) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$9.53–$24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,605.85avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 85K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Signals High Returns