50
short wedding dress
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but high returns (17.2%) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Great$53.93avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good937.99avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.00–$257.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$113K$113K/yr · 2.1M searches
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad17.2%return rate — above 5% kills the launch gate