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short veil
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Good696.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+29.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.09–$21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad9.4%return rate — above 5% kills the launch gate
Market size
Bad$30K$30K/yr · 104K searches
Signals High Returns