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55

short sleeve rash guard

Worth a look

Shows demand growing +131.1% this quarter, but a small market ($21K/yr) keeps it on the watch list.

Market size 5Growth 96Conversion 7Competition 87Returns 8Price range 81Avg price 88Brand share 84Review moat 59Quality gap 55

Growth

Incredible+131.1%

90-day search growth — must beat 0% to launch

Avg price

Great$20.05

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Great$9.83–$39.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,131.34

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 199K searches

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