60
short sleeve pajamas for toddler boys
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$19.36avg listing price — sweet spot $15–$100
Growth
Great+82.3%90-day search growth — must beat 0% to launch
Price range
Great$9.03–$34.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,232.01avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 103K searches
Signals No Dominant Brand