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58

short sleeve cardigan

Worth a look

Shows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 67Conversion 5Competition 96Returns 11Price range 74Avg price 87Brand share 84Review moat 40Quality gap 58

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Great$19.77

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Good$9.29–$31.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+46.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$303K

$303K/yr · 3.8M searches

Review moat

Okay2,503.07

avg incumbent reviews — the moat a new listing must climb

Returns

Bad8.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

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