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short pink wig

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High returns (10.0%) — this niche doesn't clear our bar today.

Market size 8Growth 19Conversion 41Competition 67Returns 7Price range 64Avg price 79Brand share 75Review moat 53Quality gap 81

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.47

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$9.25–$25.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,364.46

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Market size

Bad$32K

$32K/yr · 58K searches

Returns

Bad10.0%

return rate — above 5% kills the launch gate

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