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short brown wig
Skip itHigh returns (13.9%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$28.32avg listing price — sweet spot $15–$100
Price range
Great$8.64–$107.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,265.66avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 125K searches
Returns
Bad13.9%return rate — above 5% kills the launch gate