55
shoe wipes
Worth a lookShows searches that convert (12.9% search→purchase), but a concentrated shelf (top 5 take 74% of clicks) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good$14.79avg listing price — sweet spot $15–$100
Price range
Good$9.96–$26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$371K$371K/yr · 194K searches
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad9,413.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Signals Low Review Barrier