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shoe sole cleaner
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$13.88avg listing price — sweet spot $15–$100
Price range
Good$9.69–$22.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$290K$290K/yr · 211K searches
Review moat
Bad11,181.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand