46
shoe shine cloth
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,944.83avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.05–$21.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 48K searches
Signals No Dominant Brand