45
shoe shine box
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$52.94avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good657.65avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.56–$133.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 53K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Signals High Price