Skip to content
55

shoe polisher

Worth a look

Shows searches that convert (13.0% search→purchase), but soft demand (-27.0% this quarter) keeps it on the watch list.

Market size 85Growth 11Conversion 96Competition 36Returns 96Price range 41Avg price 95Brand share 27Review moat 26Quality gap 55

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.22

avg listing price — sweet spot $15–$100

Market size

Great$1.4M

$1.4M/yr · 303K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.57–$214.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,857.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

Search terms