60
shirt stays for men
Launch itA $1.8M/yr market growing +15.3% this quarter with returns at 2.6% — clears our launch bar.
Market size
Great$1.8M$1.8M/yr · 883K searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.48avg listing price — sweet spot $15–$100
Price range
Great$9.79–$43.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,854.63avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand