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shirt clips
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Growth
Great+91.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Review moat
Good804.58avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.26–$24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$102K$102K/yr · 253K searches
Avg price
Bad$8.40avg listing price — sweet spot $15–$100
Signals No Dominant Brand