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shin splint relief
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good$14.19avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$8.12–$20.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$163K$163K/yr · 299K searches
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,824.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf