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shimmer tights
Skip itSoft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$13.49avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,418.48avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.83–$18.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$106K$106K/yr · 753K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Growth
Bad-30.8%90-day search growth — must beat 0% to launch
Signals High Returns