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38

sherpa pullover womens

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Soft demand (-80.6% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 2Competition 92Returns 0Price range 74Avg price 95Brand share 70Review moat 33Quality gap 52

Avg price

Incredible$33.51

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Price range

Good$8.07–$122.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,177.04

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$33K

$33K/yr · 519K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-80.6%

90-day search growth — must beat 0% to launch

Returns

Bad12.4%

return rate — above 5% kills the launch gate

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