29
shepherd costume for kids
Skip itHigh returns (11.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.38avg listing price — sweet spot $15–$100
Price range
Great$13.81–$35.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great271avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$71K$71K/yr · 109K searches
Growth
Bad-40.7%90-day search growth — must beat 0% to launch
Returns
Bad11.7%return rate — above 5% kills the launch gate