57
shell belt
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Great449.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+57.9%90-day search growth — must beat 0% to launch
Price range
Good$6.15–$25.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.87avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Bad6.2%return rate — above 5% kills the launch gate
Market size
Bad$56K$56K/yr · 144K searches